What is CRM? Customer Relationship Management

Definition – CRM stands for Customer Relationship Management. Specific software solutions for CRM provides tools that organises contact information , correspondence and open cases with customers that needs to be addressed.

CRM is not often used by farming businesses in the fruit sector since it would rather be the marketing and sales companies that works between the farmer and customers that would make use of a CRM tool.

Published by Udette Kruger

Passionate about agriculture, technology and using both to make the world a healthier and happier place.

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